PROFESSIONAL SUMMARY
Multidisciplinary Principal/Lead Designer with 15+ years of experience crafting intuitive, human-centered experiences across financial services, dashboards, and digital platforms including mobile, web, wearables, and streaming platforms. Recognized for transforming complex systems and data into emotionally resonant and accessible design solutions. Winner of the Apple Design Award for Yahoo Weather, celebrated for its “glanceable” data communication across iOS and watchOS. Specialized in translating complex financial systems and data into clear, trustworthy experiences through data visualization and messaging frameworks. Proven cross-functional leader and mentor with deep domain expertise in fintech and large-scale product ecosystems.
CORE COMPETENCIES
- Design Leadership: UX/UI Strategy, Scenario Planning, Product Roadmaps, Design Ops, Mentorship
- Specialized Expertise: High-Density Data Visualization, Information Hierarchy, Accessibility
- Systems Thinking: Scalable Design Systems, Visual Identity, Multi-Platform Consistency
- Research & Strategy: Usability Testing, Data-Based Insights, Editorial Integration, Market Strategy Execution
EXPERIENCE
JPMorgan Chase & Co. New York, NY USA
UX Design Lead & Creative Director / Nov. 2022 - Present
- Led end-to-end UX and visual design for agentic AI prototypes, defining prompt-driven flows and interaction patterns for multi-modal agent behavior.
- Designed a universal financial messaging system defining severity, hierarchy, and user action for critical money-related communications.
- Spearheaded financial data visualization frameworks translating complex transaction and account data into clear, actionable insights.
- Led visual direction and design system for Chase+, the North Star redesign of Chase’s digital platform. (Home & Hub launched Jun 2023).
- Mentored junior designers through hands-
Freelance Seoul, Korea and New York, NY USA
Design Director / Jan. 2021 - Oct. 2022
- Designed a tablet-based BMW AI assistant and EV educational apps, merging automotive innovation with intuitive UI.
- Rebranded lifestyle brand URBAN FOX, defining brand identity and digital presence.
Samsung Card Co., Ltd. Seoul, Korea
UX Team Lead and Design Director / Jan. 2017 - Dec. 2020
- Led the next-generation Samsung Card flagship app covering card application, usage history, billing, settlement, and financial dashboards.
- Improved the card application and issuance process while ensuring regulatory and financial compliance.
- Owned UX for card benefits, rewards, and points accrual/redemption, including clear financial and policydriven messaging.
- Built scalable financial messaging systems for payments, benefits, alerts, and edge-case states.
- Designed and shipped Samsung Appcard, a mobile payment app enabling card payments and centralized benefit visibility.
- Delivered multiple major platform releases recognized with top industry awards in the financial sector.
Yahoo! Inc. Sunnyvale. CA USA
Lead Product Designer Nov. 2011 - Sep. 2016
- Led end-to-end design for Yahoo Weather, an award-winning data-rich product across mobile, wearable, and TV platforms. (Apple Design Award; Webby Award; IDEA Bronze; App Store Best of; Lovie Awards; Crunchies Awards.)
- Designed Apple TV experiences for Yahoo Sports and Yahoo TV.
- Created UX for real-time streaming services, esports portals, and live content platforms across web and mobile.
- Led design for the Yahoo.com global web homepage, supporting multiple languages and regions.
SJ Design Studio New York, NY USA
Art Director May. 2006 - May. 2011
- Led UI/visual design projects for LG Home Electronics, Samsung SDS, Ravensburger, and more.
- Oversaw branding and editorial design for U.S. market launches.
EDUCATION
SKILLS
- Experiences on Android OS, iOS OS, Smart TV, Wearable Devices, PC/Mobile Web
- Sketch, Figma, Zeplin, Invision, Flinto, ProtoPie, Principle, Adobe Photoshop, Illustrator, After Effects, InDesign, XD, HTML, CSS,
- Interaction Design, Data Visualization, Motion/Editorial Systems Brand Strategy, Inclusive Design, Accessibility Standards, Design Ops, Leadership & Mentorship
LANGUAGES
- English, Korean
Multidisciplinary Principal/Lead Designer with 15+ years of experience crafting intuitive, human-centered experiences across financial services, dashboards, and digital platforms including mobile, web, wearables, and streaming platforms. Recognized for transforming complex systems and data into emotionally resonant and accessible design solutions. Winner of the Apple Design Award for Yahoo Weather, celebrated for its “glanceable” data communication across iOS and watchOS. Specialized in translating complex financial systems and data into clear, trustworthy experiences through data visualization and messaging frameworks. Proven cross-functional leader and mentor with deep domain expertise in fintech and large-scale product ecosystems.
CORE COMPETENCIES
- Design Leadership: UX/UI Strategy, Scenario Planning, Product Roadmaps, Design Ops, Mentorship
- Specialized Expertise: High-Density Data Visualization, Information Hierarchy, Accessibility
- Systems Thinking: Scalable Design Systems, Visual Identity, Multi-Platform Consistency
- Research & Strategy: Usability Testing, Data-Based Insights, Editorial Integration, Market Strategy Execution
EXPERIENCE
JPMorgan Chase & Co. New York, NY USA
UX Design Lead & Creative Director / Nov. 2022 - Present
- Led end-to-end UX and visual design for agentic AI prototypes, defining prompt-driven flows and interaction patterns for multi-modal agent behavior.
- Designed a universal financial messaging system defining severity, hierarchy, and user action for critical money-related communications.
- Spearheaded financial data visualization frameworks translating complex transaction and account data into clear, actionable insights.
- Led visual direction and design system for Chase+, the North Star redesign of Chase’s digital platform. (Home & Hub launched Jun 2023).
- Mentored junior designers through hands-
Freelance Seoul, Korea and New York, NY USA
Design Director / Jan. 2021 - Oct. 2022
- Designed a tablet-based BMW AI assistant and EV educational apps, merging automotive innovation with intuitive UI.
- Rebranded lifestyle brand URBAN FOX, defining brand identity and digital presence.
Samsung Card Co., Ltd. Seoul, Korea
UX Team Lead and Design Director / Jan. 2017 - Dec. 2020
- Led the next-generation Samsung Card flagship app covering card application, usage history, billing, settlement, and financial dashboards.
- Improved the card application and issuance process while ensuring regulatory and financial compliance.
- Owned UX for card benefits, rewards, and points accrual/redemption, including clear financial and policydriven messaging.
- Built scalable financial messaging systems for payments, benefits, alerts, and edge-case states.
- Designed and shipped Samsung Appcard, a mobile payment app enabling card payments and centralized benefit visibility.
- Delivered multiple major platform releases recognized with top industry awards in the financial sector.
Yahoo! Inc. Sunnyvale. CA USA
Lead Product Designer Nov. 2011 - Sep. 2016
- Led end-to-end design for Yahoo Weather, an award-winning data-rich product across mobile, wearable, and TV platforms. (Apple Design Award; Webby Award; IDEA Bronze; App Store Best of; Lovie Awards; Crunchies Awards.)
- Designed Apple TV experiences for Yahoo Sports and Yahoo TV.
- Created UX for real-time streaming services, esports portals, and live content platforms across web and mobile.
- Led design for the Yahoo.com global web homepage, supporting multiple languages and regions.
SJ Design Studio New York, NY USA
Art Director May. 2006 - May. 2011
- Led UI/visual design projects for LG Home Electronics, Samsung SDS, Ravensburger, and more.
- Oversaw branding and editorial design for U.S. market launches.
EDUCATION
School of Visual Arts
- Graphic Design, GPA: 3.8/4.0, BFA Degree, 2008 New York, NY USASKILLS
- Experiences on Android OS, iOS OS, Smart TV, Wearable Devices, PC/Mobile Web
- Sketch, Figma, Zeplin, Invision, Flinto, ProtoPie, Principle, Adobe Photoshop, Illustrator, After Effects, InDesign, XD, HTML, CSS,
- Interaction Design, Data Visualization, Motion/Editorial Systems Brand Strategy, Inclusive Design, Accessibility Standards, Design Ops, Leadership & Mentorship
LANGUAGES
- English, Korean