AMY LEE

EDUCATION

School of Visual Arts

- Graphic Design, GPA: 3.8/4.0, BFA Degree, 2008 New York, NY USA


EXPERIENCE

JPMorgan Chase & Co. New York, NY USA
UX Design Lead & Creative Director / Nov. 2022 - Present

Chase+

- Launched Home and Hub screens Android/iOS App in Jun. 2020

Chase Visual Uplift

- Working on Tile Eco-System,
- Working on Chase Data Visualization  
- Working on universal Message System


Freelance Seoul, Korea and New York, NY USA
Design Director / Jan. 2021 - Oct. 2022

BMW Innovation

- AI Projects : BMW Ultimate AI Advisor / Person AI Chat Research Tablet App in Oct. 2022
- BMW Electric Vehicle : EV Myth Busters Mobile App in Aug. 2022
- Delivery Dealer : Tablet and mobile App in Jun. 2022

URBAN FOX

- Rebranding Created the brand Identity in Jan. 2022

JEJU Milk

- Rebranding Created the brand Identity in Aug. 2021


Samsung Card Co., Ltd. Seoul, Korea
UX Team Lead and Design Director / Jan. 2017 - Dec. 2020

Samsung Card App

- Launched 3rd Generation Android/iOS App in Jul. 2018
- Launched 4th Generation Android/iOS App in Mar. 2020
- Awards : Mobile Awards Korea 2018 : App of the Year Gold Medal in the Financial Sector,
                 NCSI ( National Customer Satisfaction Index ) Awards 2020 : The Grand Prize in the Financial
                 Sector, Mobile Awards Korea 2020 : App of the Year Grand Prize in the Financial Sector

Samsung Appcard - Mobile Payment Application

- Launched 2nd Generation Android/iOS App in Sep. 2017
- Launched 3rd Generation Android/iOS App in Aug. 2018
- Awards : Mobile Awards Korea 2019 : App of the Year Grand Prize in the Financial Sector, KCSI
                 ( Korean Customer Satisfaction Index ) Awards 2020 : The Grand Prize in the Credit Card Sector

Samsung Card + Appcard

- Launched 1st Generation Android/iOS App in Oct. 2019
- Awards : Korea IT Fair Awards 2020 : 2nd Prize in Best App, NCSI ( National Customer Satisfaction Index )
                 Mobile Awards Korea 2019 : App of the Year Gold Medal in the Financial Secto Award 2019 :
                 The Grand Prize in theFinancial Sector

Chatbot ‘SAM’ - AI Digital Assistant

- Launched Android/iOS App, PC/Mobile Web in Feb. 2019
- Awards : iF World Design Award 2020 : Award-winning in the Discipline Communication Sector, Mobile
                 Awards Korea 2020 : App of the Year Gold Medal in the Financial Sector, Korea IT Fair Awards
                 2020 : 2nd Prize in New Tech

Non Face To Face Card Issuance Process

- Launched Android/iOS App, PC/Mobile Web in Jul. 2019

Design Style Guides System ‘SNECK’

- Launched PC/Mobile Web in May. 2019

Samsung Card Insurance / Shopping / Travel

- Launched PC/Mobile Web 2018

Samsung Card Finance / Directauto Auto / Wedding

- Launched PC/Mobile Web 2017

Kids GomGom

- Launched Android/iOS App in Nov. 2017
- Awards : iF World Design Award 2018 : Award-winning in the Service Design / Education sector


Yahoo! Inc. Sunnyvale. CA USA
Lead Product Designer Nov. 2011 - Sep. 2016

Yahoo eSPORTS

- Lead designer of UI/UX and Visual Design
- Launched PC/Mobile Web in Mar 2016
- Launched Android/iOS App in Apr. 2016

Yahoo Apple TV

- Lead designer of UI/UX and Visual Design
- Launched Yahoo Apple TV App in May 2016

Yahoo YiTV

- Lead designer of UI/UX and Visual Design

Yahoo Weather

- Lead designer of UI/UX, visual, and dynamic weather effects
- Launched Android in Aug 2013
- Launched iPad in Dec 2013
- Launched Apple Watch in Apr 2015
- Awards : Apple Design Awards (2013), Apple App Store Best of 2014,
                 Lovie Awards in Europe (2014), Best Visual Design in Webby Awards (2014)
                 Bronze in IDEA (2014), Crunchies Awards (2013), etc.

Yahoo Lock-screen

- Lead designer of UI/UX, visual design

Yahoo Mobile Business Strategy

- Lead designer for strategic planning of the Yahoo mobile department

Yahoo.com

- Lead designer of UI/UX and visual design
- Launched yahoo.com worldwide with PC/Mobile Web in Feb. 2013
- Set up the global design system for Yahoo web properties and applications
- Awards : Yahoo Super Star Award 2013


SJ Design Studio New York, NY USA
Art Director May. 2006 - May. 2011

LG Home Electronics U.S

- Lead designer of the website, editorial materials, and event materials
- Launched LG Recycling website

Samsung SDS U.S

- Lead designer of editorial materials and advertisement

Ravensburger

- Lead designer of editorial materials
- Published annual product books for 3 years

Moonse Lee and YB US Concert

- Lead designer of editorial materials and advertisement

SJ Design Studio

- Created the new brand identity
- Launched homepage with desktop and mobile in Oct. 2006


Freelance Seoul, Korea and New York, NY USA
Art Director Jan. 2003 - Apr. 2006

rice (Recycle Ink Cartridge Experts) 2006

- Created the brand Identity

Manhattan Mission Church 2006

- Created editorial materials

CLeports 2005

- Created the brand identity
- Launched corporate website

Sunny Seafood 2005

- Created the brand identity

Yes My Lord Community Church 2004

- Created the brand identity

Dreams of a Picture Bride 2004

(Sponsored by Smithsonian at National Museum of Natural History)
- Created editorial materials



VOLUNTEER EXPERIENCE
- Short-term Mission Mongolia 2015
- Short-term Mission South Dakota 2012, 2016
- Red Cross Volunteer to Help Rebuild Flood Devastated Area 2002



SKILLS
- Experiences on Android OS, iOS OS, Smart TV, Wearable Devices, PC/Mobile Web
- Sketch, Figma, Zeplin, Invision, Flinto, ProtoPie, Principle, Adobe Photoshop, Illustrator, After Effects, InDesign, XD,
   HTML, CSS, Dreamweaver, Fireworks, Keynote, Pages, Numbers, Microsoft Word,Excel, PowerPoint,
- Proficient with both PC and Macintosh


LANGUAGES
- English, Korean