I’m a product design lead and creative director with over 15 years of experience designing for mobile, web, wearable, and streaming platforms. My work is driven by a deep belief that great design should simplify complexity, support people’s daily lives, and foster meaningful human connection.
Throughout my career, I’ve led UX and visual design across award-winning consumer apps and large-scale enterprise platforms—from the elegant, data-rich Yahoo Weather app to financial service products at JPMorgan Chase and Samsung. I specialize in turning abstract ideas into intuitive, emotionally resonant experiences through a systems-thinking approach that blends research, strategy, and storytelling.
My design practice is grounded in human behavior and use patterns. I regularly conduct user research, usability testing, and content strategy to ensure the design not only functions well but also builds trust and clarity. I’ve led multidisciplinary teams, defined long-term UX visions, and built scalable design systems for both consumer-facing and internal tools.
Some focus areas in my practice include:
- UX/UI strategy establishment and scenarios planning
- Experience in UX/UI, visual implementation directing, and product build/release 2002
- Operation roadmap establishment and operation plan proposal after product launch
- UI/Visual identity and design language establishment, content creation guide establishment
- Usability testing, the planning and execution of user research, data-based insights derivation
- Marketing strategy establishment and execution
- Branding/Visual strategy and direction establishment
- Experience in online/offline design performance and directing such as UX/UI, Branding, Editorial, Advertising, etc.
Currently, I lead product design initiatives at JPMorgan Chase, focusing on experiences that promote user understanding and financial empowerment. Previously, I led UX and visual design at Samsung for over 30 financial services products, earning global recognition including two iF Design Awards. At Yahoo, I created the design system for Yahoo Weather, which received an Apple Design Award and Webby Award for Best Visual Design.
I’m passionate about designing tools that feel personal, purposeful, and human. As technology becomes more integrated into our lives, I believe thoughtful design has the power to enhance—not replace—real connection.
Warm regards,
Amy Dongeun Lee
Throughout my career, I’ve led UX and visual design across award-winning consumer apps and large-scale enterprise platforms—from the elegant, data-rich Yahoo Weather app to financial service products at JPMorgan Chase and Samsung. I specialize in turning abstract ideas into intuitive, emotionally resonant experiences through a systems-thinking approach that blends research, strategy, and storytelling.
My design practice is grounded in human behavior and use patterns. I regularly conduct user research, usability testing, and content strategy to ensure the design not only functions well but also builds trust and clarity. I’ve led multidisciplinary teams, defined long-term UX visions, and built scalable design systems for both consumer-facing and internal tools.
Some focus areas in my practice include:
- UX/UI strategy establishment and scenarios planning
- Experience in UX/UI, visual implementation directing, and product build/release 2002
- Operation roadmap establishment and operation plan proposal after product launch
- UI/Visual identity and design language establishment, content creation guide establishment
- Usability testing, the planning and execution of user research, data-based insights derivation
- Marketing strategy establishment and execution
- Branding/Visual strategy and direction establishment
- Experience in online/offline design performance and directing such as UX/UI, Branding, Editorial, Advertising, etc.
Currently, I lead product design initiatives at JPMorgan Chase, focusing on experiences that promote user understanding and financial empowerment. Previously, I led UX and visual design at Samsung for over 30 financial services products, earning global recognition including two iF Design Awards. At Yahoo, I created the design system for Yahoo Weather, which received an Apple Design Award and Webby Award for Best Visual Design.
I’m passionate about designing tools that feel personal, purposeful, and human. As technology becomes more integrated into our lives, I believe thoughtful design has the power to enhance—not replace—real connection.
Warm regards,
Amy Dongeun Lee